Founder of Serein — leather bags with a high emotional impact.

I am Serena Iannone, designer, mother and creator of Serein. I am 31 years old, and I have always chosen to live following a clear intuition: to create objects that do not simply complete a look, but light it up. Bags are my language.
Not accessories, but presences.
Not a side dish, but a starting point.
ALMA | Borsa in pelle con intreccio | Nera

A design that leaves its mark

Serein is born from a strong vision, from the desire to redesign the concept of contemporary elegance: full shapes, bold silhouettes, memorable details. Each bag is designed for those who are not afraid to be noticed — and for those who know how to choose what represents them.

Leather is my material of choice: alive, intense, sensual. Every workmanship, every stitching, every sculptural weave tells of a tension between craftsmanship and modern vision.
There is nothing neutral here: my bags have structure, volume, identity.

 Discover the bags

The roots of the brand

I trained in Rome, at the Koefia Academy, where I learned to translate ideas into shapes. Then I chose to specialize in leather goods and handbag design, working in the style offices of Italian brands where I absorbed rigor, method and passion. But something was missing: my voice. So I created Serein.

A brand born after two children, a lot of life lived and a creative urgency that I no longer wanted to contain.

For women who choose with courage

Serein bags are designed for women who also express themselves through the objects they wear.

For those who love bold design, for those who believe in pieces that last, for those who move between femininity and strength with ease.

Each bag is a wearable architecture. A silent but powerful statement.