Who designs Serein bags?
DESIGNER
Founder of Serein — leather bags with high emotional impact.
I am Serena Iannone, a designer, mother, and creator of Serein. I am 31 years old, and I have always chosen to live by following a clear intuition: to create objects that do not merely complete a look, but ignite it. Bags are my language.
Not accessories, but presences.
Not background, but starting point.
DESIGNER
A design that leaves its mark
Serein was born from a strong vision, from the desire to redefine the concept of contemporary elegance: full forms, bold silhouettes, memorable details. Every bag is designed for those who aren't afraid to be noticed — and for those who know how to choose what represents them.
Leather is my material of choice: alive, intense, sensual. Every process, every stitch, every sculptural weave tells a story of the tension between craftsmanship and modern vision.
There is nothing neutral here: my bags have structure, volume, identity.
BACKGROUND
The brand's roots
I trained in Rome at the Koefia Academy, where I learned how to translate ideas into forms. I then chose to specialize in leather goods and handbag design, working in the design studios of Italian brands where I absorbed rigor, methodology, and passion. But something was missing: my own voice. So, I created Serein.
A brand born after two children, a wealth of life experience, and a creative urgency that I no longer wanted to contain.
DESIGNER
For women who choose with courage
Serein bags are designed for women who also express themselves through the objects they wear.
For those who love bold design, for those who believe in pieces that last, and for those who move between femininity and strength with ease.
Every bag is an architecture to be worn. A quiet yet powerful statement.